Goal Statement - 1263 Words

Herbert Mugumya - Professional Goal Statement Walden University Ph.D. in Human Services, specialization; Human Services Administration My primary goal in applying to Walden University for Ph.D. program is to prepare myself for a future career in forensic human services administration. Interested in furthering the current body of research and in improving techniques used on the study of the theoretical foundations of organizational behavior and the practice of management and planning. I am very committed to pursuing human services administration and I believe Walden University Ph.D. program will provide me with an excellent foundation in the area of organizational management and planning. With a Ph.D., I will be well prepared to lead a†¦show more content†¦Over the years, I have been intimately involved in every aspect of project-based research, from design stage, data collection and analysis, to dissemination of research findings to wide audiences including but not limited to; donors, host governments, and project beneficiaries. I have learned what it takes to be a project researcher, but more than that, I have learned how fulfilling and interesting organizational research can be. Soon, I will be participating in a baseline study of my project under the direction of Futures Group International, a US based Research and Development Company. This project will undoubtedly further advance my academic and professional skills in knowledge management and learning, but also, reinforce my passion for research. Work /Other Experience I have worked in four large organizations with an average lifespan of four years per project. During life of projects, I oversaw the establishment and management of the project coordination and technical teams, and, provided overall leadership in many project departments. My main functions focused on technical advice, management of the design, planning, implementation, monitoring and evaluation of all components of the project that included; program development, capacity building, and advocacy. I ensured adherence to the work plans, programmatic and financial reporting requirements; managed country and field offices, and, ensured their efficient operations. I supervised andShow MoreRelatedMy Goal Statement1039 Words   |  5 Pagesme to influence others. I am a responsible student who works hard in school. I believe that hard work is the key to success. My goal is to graduate and fulfill the dreams of my father. I want to pursue Urban Planning just like him. I also plan to have a Masters degree for the same. 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The Vs. Recency Effect, Conformity, And Various Techniques...

Social psychology plays an important role in aspects of our everyday lives from the decisions we make to shaping our personality and behaviour. In this paper I will discuss a pressing example of one which is latest and most controversial presedential election that occurred in November at the resulting actions of the American people. These psychological concepts played a crucial role in many ways such as molding the voters’ minds which determined their actions and behaviours and playing on the psychology of the candidate’s opponents to gain the upper hand. The concepts I will discuss are the primacy vs recency effect, conformity, and various techniques in persuasion. Finally I will talk about how these techniques could be resisted and a more global use of these factors. The news article I have chosen discusses Presendential Election that occurred in November declaring Trump as the new president of the United States. The article talks about Trumps policies that he plans to put into effect when he is voted and how these things will affect America. There were many psychological concepts at work both in leading up to and during the election and the aftermath. The first one that I am going to discuss is the primacy vs recency effect. There were numerous debates leading up to the election but the most crucial ones were the very first one and the last one before the election. In those two debates Hilary Clinton was the candidate that spoke first and despite the victory of Trump,Show MoreRelatedJohn Gotti Received More Publicity Any Crime Figure, Discuss the Theories Developed by Merton and Sutherland and Compare and Contrast Regarding Which Would Describe Gottis Criminal Development4321 Words   |  18 Pagesintimate personal groups. Negatively, this means the impersonal communication, such as movies or newspaper play a relatively unimportant part in committing criminal behavior. 4. When criminal behavior is learned, the learning includes (a) techniques of committing the crime, which are sometimes very simple; (b) the specific direction of motives, drives, rationalizations, and attitudes. 5. The specific direction of the motives and drives is learned from definitions of the legal codes as favorableRead MoreMm-Chapter 1-3 Dawn Iacobucci17854 Words   |  72 PagesMcGrath/Getty Images ChaPter 6 B r a nds 62 What Is a Brand? Why Do We Brand? 63 Brand Name 64 Logos and Color 64 Why Brand? 66 What Are Brand Associations? 67 Brand Personalities 69 Brand Communities 70 What Are Branding Strategies? 70 Umbrella Brands vs. House of Brands 70 Brand Extensions, Line and Product Category Extensions, and Co-branding 71 How Are Brands Best Rolled Out Globally? 73 Store Brands 74 How Is Brand Equity Determined and Valuated? 74 Endnotes 76 ChaPter 7 ne w Pro duct s 78 WhatRead MoreLibrary Management204752 Words   |  820 PagesTitle. Z678.S799 2007 025.1—dc22 2007007922 British Library Cataloguing in Publication Data is available. Copyright  © 2007 by Robert D. Stueart and Barbara B. Moran All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher. Library of Congress Catalog Card Number: 2007007922 ISBN: 978–1–59158–408–7 978–1–59158–406–3 (pbk.) First published in 2007 Libraries Unlimited, 88 Post Road West, Westport, CT 06881 A MemberRead MoreDeveloping Management Skills404131 Words   |  1617 PagesThrough Work Redesign 130 Eliminating Anticipatory Stressors Through Prioritizing, Goal Setting, and Small Wins 132 Developing Resiliency 134 Physiological Resiliency 136 Psychological Resiliency 139 Social Resiliency 143 Temporary Stress-Reduction Techniques 144 SKILL ANALYSIS 147 Cases Involvin g Stress Management 147 The Turn of the Tide 147 The Case of the Missing Time 150 SKILL PRACTICE 155 Exercises for Long-Term and Short-Run Stress Management The Small-Wins Strategy 155 Life-Balance Analysis 156Read MoreStrategy Safari by Mintzberg71628 Words   |  287 Pagesunderstand the pressures imposed on organizations. Our final group contains but one school, although it could be argued that this school really combines the others. We call it configuration. 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Compared With Other Business Structure †Myassignmenthelp.com

Question: Discuss About The Compared With Other Business Structure? Answer: Introducation Income statement: This is basic statement helps n measuring the performance of the business. The income statement shows growth or downfall in revenue and profit of the business. Generally, net income is used as a parameter to measure the success of the business. It also shows the income earned by a business in a particular period of time (De Franco, Kothari Verdi, 2011). The statement also shows the expenses incurred by the business in that particular period to run the business. Balance sheet: The balance sheet is otherwise called the Statement of Financial Position as it shows data about the benefits, liabilities, and proprietors' value of the association. While the income statement is produced for a specific period, the monetary record is set up as on a specific date (Jimnez, et al., 2010). Thus, the balance sheet reflects a financial review of the firm at a specific point in time. The component in balance sheets like assets, liabilities, equity and much more reveal the resources of the company owes in present. Also, reflects how these resources are financed by the company. Cash flow statement: The Statement of Cash Flows gives data about the money inflows and outflows of a company amid a period. Cash flows are useful in deciding cash accessible pay loan to creditors of the company (Maravas Pantouvakis, 2012). Normally an increase in income flow from operating activity shows a healthy income generation for the organization. Accounting information help in management accounting Management: In assessing how the administration has released its duty regarding securing and dealing with the organization's assets. Secondly on changing decisions about when to get or contribute in organization assets. It also helps in decisions regarding extension or downsizing in organizations size. Partners: Partners are more worried about the profits they earn from their capital in the organization and this aim is satisfied through using accounting information (Macintosh Quattrone, 2010). Not exclusively do they need their capital in the safe zone but also keen in knowing the benefit earned or loss brought about by the business from time to time. Employees Employees are curious to know the accounting information elements of their company with the goal that they know about the general productivity of the organization which directly affects their compensation and employee stability. Accounting information help in financial accounting: Investors: External users are interested in knowing the ROI of the organization. As investors are not having direct access to business operations of the firm, accounting information helps them in locating out the money spent by the firm in a different area by managers (Weil, Schipper Francis, 2013). It aids them in taking the decision regarding investment amount they are willing to spend. Bank: They play an important part in the business organization because they advance a different kind of loans to business. Accounting information aids them in knowing the credit worthiness of a firm. Credit is allowed to organization and firm according to the financial soundness of firm, according to which terms and conditions of the loan are decided. Regulatory authority: It includes government agencies and regulatory authorities which determine that accounts of the firm are prepared according to applicable principles, standards, and rules (Weygandt, et al., 2010). The objective behind these determinations is to save and protect the stakeholders interest of the firm. Tax evaluation is also done with help of accounting information after analyzing the financials of the organization. Customers: They are the complex group which incorporating producers at all level of processing, wholesalers and retailers and the end customers. Sound financial well-being demonstrates that clients at each level are alright with the constant inflow of stock from the business. Customers utilize the bookkeeping data for surveying the financial position of its firms which is necessary for keeping up stable supply in future. Dividend distributing is beneficial Profit sharing has turned out to be one of another type of motivating forces called total incentive framework. These incentives forces interface the greater part of the workers of an organization in pursuing hierarchical objectives (Artz, 2010). A typical confusion of profit sharing is that it is more suited for smaller organizations where workers would more be able to effectively observe the association between their proficiency and company commitments. In fact, profit sharing is as a rule effectively used in big and small organizations, labor intensive and capital-intensive ventures, large scale manufacturing and employment circumstances, and businesses with unpredictable profits including with stable benefits. Profit sharing can remunerate representative performance, status, and thrift, depending upon the design of the future goals. Profit sharing motivates many stakeholders of the organization to invest in the company more (Poole Jenkins, 2013). These tendencies show that company does not want to absorb profits fully rather they are distributing it to shareholder in form of dividends. Implications for not distributing Dividend Employees: A major implication is on an employee for not distributing the dividend, as their investment in the company is not paying them returns. In case of smaller firms, major fluctuations in dividend distribution by companies affect the saving and income of employees (Wang, 2012). Government interventions: If a company is not distributing dividend year to year it will have many implications by the government and regulatory authority. It will not be having any tax benefit which is applicable only when firms distribute profit. Government subsidies are also not granted many times if there are no profit sharing plans of the company. Investors and creditors: Investors and debtors also will be least interested in granting fund to the firm, as there is no dividend distribution policy of the company. This indicates that whatever the company is earning it is retaining it for future or partners are sharing in themselves leaving no profits for other stakeholders. Moreover, any investor will be least interested in investing money in business because it is interpreted generally that if the firm is not distributing profit, then it surely will not be providing the good return to investors. References Artz, B., 2010. Fringe benefits and job satisfaction. International journal of manpower, 31(6), pp.626-644. Poole, M. and Jenkins, G., 2013. The impact of economic democracy: Profit-sharing and employee-shareholding schemes. Routledge.. Miles, D., Yang, J. and Marcheggiano, G., 2013. Optimal bank capital. The Economic Journal, 123(567), pp.1-37. Da, Z., Guo, R.J. and Jagannathan, R., 2012. CAPM for estimating the cost of equity capital: Interpreting the empirical evidence. Journal of Financial Economics, 103(1), pp.204-220. Altunba?, Y., Kara, A. and Marqus-Ibez, D., 2010. Large debt financing: syndicated loans versus corporate bonds. The European Journal of Finance, 16(5), pp.437-458. Weil, R.L., Schipper, K. and Francis, J., 2013. Financial accounting: an introduction to concepts, methods and uses. Cengage Learning. Macintosh, N.B. and Quattrone, P., 2010. Management accounting and control systems: An organizational and sociological approach. John Wiley Sons. Weygandt, J.J., Kimmel, P.D., KIESO, D. and Elias, R.Z., 2010. Accounting principles. Issues in Accounting Education, 25(1), pp.179-180. Wang, G., Wilson, C., Zhao, X., Zhu, Y., Mohanlal, M., Zheng, H. and Zhao, B.Y., 2012, April. Serf and turf: crowdturfing for fun and profit. In Proceedings of the 21st international conference on World Wide Web (pp. 679-688). ACM. Jimnez, G., Ongena, S., Peydr, J.L. and Saurina Salas, J., 2010. Credit supply: Identifying balance-sheet channels with loan applications and granted loans. Maravas, A. and Pantouvakis, J.P., 2012. Project cash flow analysis in the presence of uncertainty in activity duration and cost. International Journal of Project Management, 30(3), pp.374-384. De Franco, G., Kothari, S.P. and Verdi, R.S., 2011. The benefits of financial statement comparability. Journal of Accounting Research, 49(4), pp.895-931. Mller, R.M. and Thoring, K., 2012. Design thinking vs. lean startup: A comparison of two user-driven innovation strategies. Leading Through Design, 151. Firth, M., Mo, P.L. and Wong, R.M., 2012. Auditors organizational form, legal liability, and reporting conservatism: Evidence from China. Contemporary Accounting Research, 29(1), pp.57-93.

Is the Rise of China a Threat or an Opportunity for Europe

Introduction The rise of China has become one of the most important phenomena taking place in the world. Policy makers and international relations scholars have come up with numerous debates due to the rise of China. The history of the Chinese government stretches over years, but it is not short of powerful dynasties.Advertising We will write a custom essay sample on Is the Rise of China a Threat or an Opportunity for Europe? specifically for you for only $16.05 $11/page Learn More Most countries perceived the Chinese government as a great power in the 1940s. This perception was because of the efforts that were coming from United States, which was meant to enhance the status of China as a great power. This was done in order for China to counterbalance other countries, which had great power like the Japanese government (Blankert, p. 50). This paper focuses on the aspect of the rise of China and whether it is a threat to European countries. Perceptions con cerning China’s rise China’s rise has raised concerns among many policy makers. This is because of the various threats that have emerged from this aspect. Such threats have been identified as China’s economic threat, military threat, energy threat, and civilization threat among others. The perception of China being a threat has existed for some time now. For example, in 1949, the United States perceived china as a great enemy. The fact that China’s economy is opening up to the outside world can be regarded as a threat or an opportunity. China should not be underestimated at any point because it has large reserves for foreign exchange and surpluses in trade. Its increased capability to manufacture various products enabled the country to be ranked among the leading countries in the world economy (Xing, p.59). As pointed out by Lardy, China’s current market not only presents great opportunities for most of the businesses in Europe, but also the United States (para. 7). This is because the large business opportunities in China outweigh the loss of most jobs from Europe and the US.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More This has made Europe have a lot fear because this means that they will experience job drain to China. The rapidly expanding economic growth and large involvement in global trade have made China rise economically. This has also been contributed to by direct investments inflows from foreign countries. The European economy has come up with policies that try to react to China’s rise due to the fear they hold against China. Europe’s fear stems from the realization that Europe is in the midst of banking and sovereign debt crisis. The assertions in Europe by some policymakers over the European relations China have raised some questions. This is because of the approach used by the European countries to e mphasize on conditionality and encouragement of quality governance. Again, it is because of the approach of the Chinese to put emphasis on investment in infrastructure. The Chinese analysts noted that the real source of economic threat was the Europeans. This is because the Europeans were still in fear of the developments realized by the Chinese government both economically and in military dimension. Cooney and Yoichir believed that China was too weak to threaten the western power (p. 16). However, according to other policy makers, China is associated with numerous threats. China is said to be a threat to America and Japan, which serves as an affirmation to China’s national identity. In this case, the Chinese views the rise of China as a result of a pursuit of China’s rejuvenation. This rejuvenation is the psychological power which was embodied in the concept of China’s rise. This is reflected in the strong belief of the Chinese that the rise of China is meant t o restore the lost status rather than gaining any new prospects. Therefore, the rise of China as viewed by Chinese is meant to restore fairness instead of taking advantage of other countries. This explains why the Chinese people are yearning for increased advancement of their economy, which is too weak for China to go back to its position (Cooney and Yoichir, p. 58).Advertising We will write a custom essay sample on Is the Rise of China a Threat or an Opportunity for Europe? specifically for you for only $16.05 $11/page Learn More China’s Economic Prospects China’s gross domestic product had grown higher than in the past years when the country’s economic reform program was officially launched. China has had the fastest long term rate of growth as compared to countries worldwide. Therefore, this has elicited a lot of fear in the neighboring countries like Japan, the US, and Europe. This has made the country expand and maintain its gr owth even in times of global recession. For example, in the year 2002, the expansion of Chinese economy was ten times higher than that of Japan. This made China be ranked third in the world economy. Again, the external trade in China has also expanded more than its economy has expanded. This has been reflected in the country’s openness. For example, in the year 1977, China contributed to 0.6 percent of the overall world trade, which ranked it the seven largest in the global economy. China’s trade performance had been very strong for quite some time since 1980s until 2001 when it shrank and began again to recover in 2002. Another factor that contributes to China’s rise is the inflows of foreign direct investment. This signaled China’s intention to open its economic sector after emerging the best in a joint venture law that triggered the creation of special economic zones. China’s economy continues to create a surprise to the neighboring countries. T his is because even when the global inflows continue to decline to low levels, the inflows to China continue to increase at a high rate. This has made China’s economy pose a threat to its neighbors. Although this can be a great threat to its neighbors, it is fair to say that its improved economic performance is not a clear guarantee of its success (Lardy, para. 8). Europeans view on China’s rise The rise of China leaves most of the countries with a great opportunity that is not limited to its economic coverage area. Some countries like the United States have resorted to frequent use of military solutions because of the slow process of diplomacy. China’s rise is aimed at power restoration and hence stability of the whole region.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some manufacturers and labor unions blame the factory jobs lost in European countries to the rapidly rising bilateral trade deficit that the European countries have with the Chinese government. The European governments continue to wonder what negative consequences that the rise of China will have on them. This means that the Europeans have the fear that China’s economic development will threaten their security. This has made the European countries consider China as a strategic threat. Some of the economists resolve that Europe should make an agreement on the sale of products within their territories. They should limit sale of any product that is of low standard. They should also increase job opportunities in their home country and stop Chinese from exploiting cheap currency (Cooney and Yoichir, p. 19). With its present rate of rising gross domestic product, china would soon go beyond Europe as it has happened with Japan. This is because the Chinese government acquires resourc es from various regions in the globe so as to increase the investments on infrastructure. It is also working on its currency as it targets the European currency, which is its strength. Some other scholars have resolved that they do not see China as a great threat to the European economy. This is because Europe can also form its own foreign policies and a good relationship with China. This can work out well and be beneficial if its structures are well galvanized. On the other hand, Europeans have reason to say that China is a threat to global stability more than the United States and other countries like Iran. This threat is not only viewed from the economic point of view, but from the military perspective. The Chinese government has been developing high-tech weaponry that threatens the Europeans. Their main objective in this is to project power at a given time (Lardy, para. 13). Again, China’s adequate labor and the absence of restraints in the environmental and the social se ctor mean that the country can threaten the whole world. These unfair acts are diminishing most of jobs in the entire world. Also, its demand, which has remained unsatisfied, has raised oil and mineral prices in the world. Another threat is the fact that China makes use of its economic power to hook up other countries. Its high investments have secured unhealthy acts across most countries in Africa. This has given it the power to make use of other countries’ economic resources and cause exploitation to their efforts. This has further been a great threat to Europe because China has engaged in colonization of some European countries. This has been witnessed where China has taken control of companies from the Portuguese. They have also taken the Greek ports and other opportunities because of the high economic power. In addition, China has hindered the spread of democratic values by the Europeans. On the same note, China’s economic progress undermines the European aspirati ons. This has seen China become an inspiration to other countries (Shi, p. 213). The rise of China has presented threats and opportunities not only for Europe, but also to the general global economy. The fact that it has an expanding trade has made it an engine of growth. This is because of the large amounts of capital goods that are imported and equipment used in the industry’s processing units. China has also become an important market for most of the Europeans firms giving European a great challenge. Again, it has been found to be a challenge to most of the countries producing manufactured goods that require a lot of labor. Such countries have started to invest directly in China resulting to unemployment in the home countries. On the other hand, China is determined to be among the leading global economic powers, and this will make restore its international pride. This is likely to be a threat than an opportunity to the Europeans. Despite many uncertainties brought about by the neighboring countries, the Chinese still believe that they will realize their great power dream. If the rise of China is taken as the country’s restoration, then China will reject the threat theory by Europeans and refer to it as western prejudice. It still appears that the Chinese are still confident of casting themselves as having responsible, great power (Hauser, p. 66). This is what helps China to be in a position of addressing other continents’ concerns as pertains to its rise. Again, from the European perspective, it is clear that the European countries will only accept the China’s economic growth and its rise so as to avoid seeing it as a threat to their economies. This will change the European perception towards China’s rise in an effort to reap some benefits from this move. This is only possible if the two players are ready to form strong economic ties (Schmitt, p.104). Conclusion The Europeans should see China’s rise as playing a ver y significant role in the world by recovering the economy. Therefore, they should allow China to take some roles in world affairs. This will contribute to a great advancement in science and technology in the world. Therefore, the rise of China can be heralded as having made positive contributions to the world. Although China is causing displacement of production in the European market, the challenge is not great. As has been discussed, there is no doubt that China’s rise has led to loss of job opportunities. This has forced the European economy to adjust to this aspect. Therefore, the rise of China can be viewed with mixed signals. It can be seen as a threat, as well an opportunity. However, the Europeans should take it as an opportunity so as to turn around and reap benefits that can be drawn from this phenomenon. Works Cited Blankert, Jan W. China Rising: Will the West Be Able to Cope: The Real Long-Term Challenge of the Rise of China. Singapore: World Scientific, 2009. Pri nt. Cooney, Kevin and Sato Yoichiro. The rise of China and international security: America and Asia respond. New York: Routeledge pub. 2009. Print. Hauser, Gunther. China: The Rising Power. Frankfurt, M: Lang, 2009. Print. Lardy, Nicholas. The Economic Rise of China: Threat or Opportunity? 2003. Web. Schmitt, Gary J. The Rise of China: Essays on the Future Competition. New York: Encounter Books, 2009. Print. Shi, Wei. Intellectual Property in Global Trading System: Eu-China Perspective. Berlin: Springer Berlin, 2008. Print. Xing, Li. The Rise of China and the Capitalist World Order. Farnham, Surrey: Ashgate Pub. Co. 2010. Print. This essay on Is the Rise of China a Threat or an Opportunity for Europe? was written and submitted by user Melanie Calderon to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Unions and Management

Unions and Management Introduction Unions are formed to protect the rights of the members. Some organizations feel that unions are a stumbling block to their progress. In most cases conflicts arise between Trade unions and organization management. An analysis of the effect of unions on organizations shows that unions can be profitable or disadvantageous to an organization.Advertising We will write a custom report sample on Unions and Management specifically for you for only $16.05 $11/page Learn More Effects of Unions in Organizations Unions affect the management of an organization either positively or negatively. Unions determine the number of workers who are employed in an organization. This brings to a rise of the workers’ salaries and wages but reduces opportunities of employment. Unions also speak out for the employees so as to increase their pay and conversely reduce the profits of the company. Though they are advantageous their disadvantage is that they affect the e conomy negatively by causing an escalation of prices in consumer goods and services at the expense of providing higher earnings to the employees (Sherk, 2011). Role of Management in an Organization Good Management in an organization is vital for the achievement of its goals. It is the authority of any organization. Management is responsible for employing the workforce. Once they are employed, they should train them to be proficient so as to produce higher output from their work. Management should delegate duties to the employees and encourage them to do their best. They should ensure that all activities in the organization are legal and promote a healthy social environment (Mintzberg, 2009). The management should lead the organization. They should supervise and monitor all operations in every department. Management should handle every type of problem that may come up at the work place. Managers should be entrepreneurs who come up with projects and work them through successfully. The y should allocate resources appropriately so as to take care of the employees’ needs, materials and at the end make some profits. Managers should also be negotiators of their organization (Mintzberg, 2009). Role of Unions in Organizations â€Å"A trade union is an organization based on membership of employees in various trades, occupations and professions, whose major focus is the representation of its members at the workplace and in the wider society† Trade Unions team up with organizations management so as to maintain associations between them (TradeUnion, n. d). The fact that trade unions’ leaders have a huge back in the unions’ members, the leaders can equally have a huge influence in the politics. Trade union leaders use the back up they have in the union members to play a role in formulating labor policies. This way, they are able to access funds from the government to improve welfare of the members. Trade unions usually determine political decision s through their leaders who are professionals such as lawyers and engineers (TradeUnion, n. d.). Unions have an influence on the market. They determine the amount of finances to be used on employees so as to determine the prices of the goods and services provided by the organization. This makes the organizational goods to be competitive in the market. Trade unions work towards betterment of the employees (TradeUnion, n.d.).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Trade unions have a regulatory role in organizations. They regulate standards of working conditions to all members. They, therefore, protect workers by ensuring that they are not exploited by the employers. The effectiveness of a trade union determines its strength capacity in influencing an organization. Some unions share power with the organization to deal with â€Å"grievances, discipline, job evaluation, red undancy, work changes, safety and health and rights to negotiate terms and conditions† (TradeUnion, n.d., p. 1). Trade Unions are also important in providing training for organizations. Individual interests include provision of equal rights, how to prevent sexual insults, harassments and provision of medication for those with chronic illnesses (TradeUnion, n.d.). Unions encourage democracy. By providing good terms and conditions for the employees, they encourage their participation in the union. As they become more involved, they are able to get the best leaders for organizations. The workers are therefore a source of influence. Unions also enable employees to participate in decision making. This is in contrast to most of the past systems where employees who opposed any decisions or came up with new ideas were fired (TradeUnion, n.d.). Unions provide services to their members. These include, â€Å"housing, land lease schemes, transport and service stations, launder mats, cine mas, stores, insurance programmes and other schemes† (TradeUnion, n. d., p. 1). Unions also help workers to get pensions through financial firms. This money accumulates and makes profits over a long period of time. Other services include legal representation and medical services (TradeUnion, n.d.). Unions play a developmental role in organizations. They do this by developing the workforce. Members including youths, women and the elderly are given responsibilities which help them to develop leadership and professional skills. This brings their promotion from low levels to higher levels in management. This strategy promotes maximum utilization of potential and talent of employees (Mintzberg, 2009). Unions provide welfare services to the organization members. These include â€Å"employment of those with disabilities, family services such as baby crà ¨ches, child care centers, old people’s homes and play and recreation centers† (TradeUnion, n.d.). Maintaining Conduc ive Working Relationships An organization can maintain favorable working relationships by promoting effective communication in the organization and maintaining excellent connection with the union. Effective communication comes when employees are aware of the policies that exist in the organization. This means that employees require training. Employees should also understand their responsibility in case of any conflict at the workplace.Advertising We will write a custom report sample on Unions and Management specifically for you for only $16.05 $11/page Learn More Managers should also maintain justice at all times. Whenever there is a dispute even in terms of finances they should handle them effectively. Communication becomes more effective if there is no any discrimination at the work place. It is also important to honor all the agreements made by the organization. Managers should also ensure that employees have first hand information concerning any develop mental changes taking place in their organization (Resource, 2011). The relationship between the organization and the union is very important in that when any dispute gets out of hand, it can be handed over to the union (Resource, 2011). Managers should have an action plan that should be a guide at the work place. Plans differ according to the nature of organizations. The action plan should evaluate the present activities and develop policies that increase the working conditions of the employees. By this, every employee is well informed of his/her duties or responsibilities. The plan should also focus on all people without discrimination including people with disabilities. The plan should also â€Å"address all barriers including physical, information, communication and attitudinal barriers† (Austrarian, n.d., p. 1). Role of Union in Management of Organizations Unions and management of organizations should emphasize on the significance of effective communication in the organi zation. They should come up with ways to support productivity and competitiveness of the organizations. This positively affects the organization managers by encouraging their participation. This can be at both national and enterprise levels. Unions should also ensure that they build trust in organizations. The Unions should focus on development of social capital at enterprise level (TradeUnion, n.d.). Unions should assist organizations to get contracts. They should also help the organization to create awareness to all employees in the organization by helping them know their rights. The unions should also represent organizations in various contracts. They can effectively deal with disciplining issues of the employees and eliminate issues of injustice at the work place. They also have a legal role to play for the organizations by ensuring that they are not subjected to any unfair judgment (TradeUnion, n.d.). Conclusion Depending on the strategies used by the organization it can yield positive or negative results. Management of the organization needs to know its stand and strike a balance on the influence by the union. Unions should also strive to be beneficial to the organizations that they serve. Communication is the key strategy to maintain conducive working relationships and environment. This is because Unions have a great influence on organizations.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Austrarian. (n.d.). Developing an Effective Action Plan. HREOC. Retrieved from: hreoc.gov.au/disability_rights/action_plans/effective_plan/effective_plan.html Mintzberg, H. (2009). Ten Management Roles. SAYECONOMY. Retrieved from: sayeconomy.com/ten-management-roles-by-henry-mintzberg/ Resource. (2011). Strategic Human Resource. Strategic Human Resource. Retrieved from: strategic-human-resource.com/industrial-relations-adversarial-approach.html Sherk, J. (2011). What Unions Do; How Labor Unions Affect Jobs and the Economy. Heritage. Retrieved from: heritage.org/research/reports/2009/05/what-unions-do-how-labor-unions-affect-jobs-and-the-economy TradeUnion. (n.d.). The Function and Role of Trade Union. Ilocarib. Retrieved from: ilocarib.org.tt/Promalco_tool/productivity-tools/manual09/m9_4.htm

Definition and Examples of Double Superlatives in English

Definition and Examples of Double Superlatives in English Definition In English grammar, the double superlative is the use of both most and the suffix -est to indicate the superlative form of an adjective  (for example, my most biggest fear and the most unfriendliest teacher). Although many examples of the double superlative can be found in MIddle English and  early  Modern English, today its generally regarded as a nonstandard construction or (in prescriptive terms) a  grammatical error. Occasionally, however, the double superlative is still used in present-day English to provide emphasis or rhetorical force. In such cases, says linguist Kate Burridge, the double superlative is the linguistic equivalent of a trumpet blast. It signals this information is worth paying attention to. Of course, we should never overdo linguistic fanfares (Blooming English, 2004). See Examples and Observations below. Also see: Double ComparativeDouble Trouble in English Grammar Emphasis Examples and Observations Mirror, mirror, on the wall, whos the most baddest angry young man of all?(Donald Barthelme, Before the Mirror. Sixty Stories. G.P. Putnams Sons, 1982)Suddenly a revelation hit Marty like a thunderclap. He slapped his head with the palm of his hand. Well, if Im not the most dumbest, slab-sided, cream-sucking, thick-headed cigar-store dummy in six states.(Thom Nicholson, Ricochet. Signet, 2007)Nabo told me de absolutely most funniest story this morning. I nearly spoiled myself with delight.(Queen in Las Meninas by Lynn Nottage, in Crumbs From the Table of Joy, and Other Plays. Theatre Communications Group, 2004)Also, I said, unable to control the momentum of how right I was, its freezing cold outside on Easter Sunday and every year I just stand there with my teeth clacking, and singing outside in a dress in the freezing cold is the most stupidest thing I can think of.You cant say most stupidest. Stupidest is not a word, and even if it were, it implies most.(Haven Kimmel, A Girl Named Zippy. Doubleday, 2001) Just at the turn to Hawkshead is an old-fashioned house, and at the gate of the carriage drive was the  most funniest  old lady, large black cap, spectacles, apron, ringlets, a tall  new rake much higher than herself and apparently no legs: she had stepped out of a fairy-tale.(Beatrix Potter,  The Journal of Beatrix Potter From 1881-1897. F. Warne, 1966) Well! of all the artful and designing orphans that ever I see, Oliver, you are one of the most  bare-facedest.(Charles Dickens, Oliver Twist, 1828)While I may scape,I will preserve myself: and am bethoughtTo take the basest and most poorest shape,That ever penury, in contempt of man,Brought near to beast.(Edgar in Act Two, scene 3, of William Shakespeares King Lear, 1608) The Proscription Against Double Superlatives- Standard English no longer permits expressions such as most unkindest, where the superlative is marked by the preceding most as well as the -est inflection. In C16 there was no constraint on their use, and Shak espeare uses them in several of his plays to underscore a dramatic judgment. The use of most highest in religious discourse is similarly rhetorical and was exempted by some C18 grammarians (notably, Lowth, Bishop of London) from the general censure of double superlatives. Grammarians can certainly argue that one or other superlative marker is redundant, and in measured prose one of them would be edited out.(Pam Peters, The Cambridge Guide to English Usage. Cambridge University Press, 2004)- In profane authors there are also many instances of the use of the double superlative. Sir Thomas More used the expression, most basest; Ben Jonson that of, most ancientest; John Lilly (of the time of Queen Elizabeth) that of, most brightest; and Shakespeare, most boldest, most unkindest, most heaviest.(On the Language of Uneducated People, The Saturday Magazine, August 24, 1844)

Preschoolers grow their brains Essay Example | Topics and Well Written Essays - 250 words

Preschoolers grow their brains - Essay Example It helps in doing away with the ‘I cannot do it’ attitude that is among the beliefs that makes most people fail to achieve their goals. It also leads to the children becoming more independent in making choices and also thinking of ways that they can solve future problems. The children become more responsible and view ways of solving issues instead of becoming escapist. The model of thinking helps children become more creative and enhance their critical thinking abilities that take them along the way in their entire lifetime (Shelby and Christie 33). The article is also paramount for the adults as according to the article; the teachers explain that they are also able to think more and grow in their skills. It has also particularly influenced me as I have realized that there are simple, but practical way of coming up with solutions without conflicting in a negative way (Shelby and Christie 32). In a nutshell, the article emphasizes more on developing problem solvers and children that are prepared to solve challenges even in their adulthood. The concept of coming up with children who can think critically to solve problems, communicate effectively, collaborate with others and those with creative and innovative skills should be highly embraced and

Free Speech on college campuses Essay Example | Topics and Well Written Essays - 500 words

Free Speech on college campuses - Essay Example said in his essay On Liberty in Utilitarianism Etc, people, in this case, students should be given the "fullest liberty of professing and discussing, as a matter of ethical conviction, any doctrine, however immoral it might be considered." (Mill, John Stuart, 1910) Voltaire was even more specific on the issue of freedom of speech when he said "I disapprove of what you say, but I will defend to the death your right to say it" (Voltaire 1906). The freedom of speech takes on a more urgent and important role inside the school campus. First, it serves as medium for sharing of ideas and knowledge, second, it facilitates decision-making, and third, it clarifies issues and helps facilitate changes for the better. When students are allowed to freely express themselves, the learning process becomes more dynamic and pro-active. Since everyone is free to present their ideas and challenge the ideas of others, academic discussions become more interesting and liberating. On the other hand, controlling and curtailing the freedom of speech in the campus tends to stifle and kill the natural creativity of the students. Who would want to present their ideas if these ideas will only be subjected to censorship? Yes, it is true that the freedom of speech inside the campus requires a lot of tolerance to nonsense, idiosyncrasy and bad taste but these are just small prices that we all have to pay to make the learning process more dynamic. Beside s, according to the Court in the case of Roth v US 354 US 476 (1957), any person who feels that he or she is maligned by the obscenities uttered by another person has the right to go to Court for redress. When it comes to decision-making, freedom of speech is very important. Note that a decision made in the campus without proper consultation among the concerned students can lead to a lot of protests. A school that makes decisions without really knowing what the students want is putting itself in a very compromising position. If we recall the

The Revolutions Essay Example for Free

The Revolutions Essay A revolution is a relatively sudden and absolutely drastic change. This may be a change in the social or political institutions over a relatively short period of time or a major change in its culture or economy. Some revolutions are led by the majority of the populace of a nation, others by a small band of revolutionaries. These periods are called revolutions as they are capable of bringing significant modifications in an existing constitution. Within revolution itself, however, repetition also plays a crucial role.    The revolution must strike twice: once for the form, once for the content. Revolution and revolutionary attempts which occur in the present appear as a means of vindicating the past, of redeeming the past.   Every revolutionary effort seeks to correct the mistakes of the past.   Revolution is the repetition of past mistakes, in a way which vindicates the present, and provides for the future.   Ã‚  Ã‚  Ã‚     Revolutionary changes are  taking place on a gigantic scale under our very eyes without our  realization of their trend and significance. We are in the midst  of the mad whirl of this raging world hurricane so that our mental  vision is obscured; our mind is paralyzed by the very magnitude  of the furious struggle of frenzied social and psychic forces. Man and  society are now being forged into new forms. In theoretical terms, the direct cause of a revolution is generally expressed in terms of two sets of conditions objective and subjective factors. Objective Factors are the things outside your head, independent (at least directly) from your thoughts and emotions. If you get laid off work, if a war starts, if it rains on you on your way to the pub, you cant change things by closing your eyes and wishing them away. Of course, your thoughts may have an indirect effect, when they lead to action, like joining a union or remembering your umbrella, but  generally you dont have much control over what happens in the world . The objective factors in a revolution are events outside the control of any individual or small group, such as a stock-market crash or an invasion, which lead people to re-examine their society, and, possibly, act to change it. For example, changes in British society at the end of the second World War2 were triggered to a certain extent by the hardships of war. Subjective Factors, on the   other hand, are the things inside your head your thoughts on life , the universe and everything, down to whether you think it will start raining while youre on   your way to the pub (it will bring your umbrella!). Since the subjective factors in a revolution are those that depend on individual people, they are obviously the ones that revolutionary groups try to change. Of course, there can be no strict division between subjective and objective factors it is the thoughts in your head that decide whether or not you will join a union, vote for a strike or pass a picket, which side of the barricade you will be on. Equally, your decisions, and the actions that result from them, will have an effect on the ideas of the people around you. Opportunity for revolution only arises at particular times, when both the subjective and objective conditions necessary for success are present at the same time. A social revolution is a fundamental and relatively rapid transformation of social, political, and economic institutions, and it is accompanied by mass-based insurrection. Further, change in the socio-political and economic institutions has to occur in a mutually reinforcing fashion and the change till now has brought capitalism and socialism and has created mass – production techniques without which it is difficult to even imagine life right now. Social factors responsible for a revolution to occur encompass a wide range starting from the social ills to the wide spread communal disharmony. Society plays a crucial role in giving a drastic kick in a revolution to occur. Failure of reforms, natural calamities and lack of transparency can be the possible social causes accelerating a revolution. Intellectual causes are difficult to quantify in terms of their effects, but they are nonetheless important in effecting actions and ideologies of participants. Intellectual causes can range from  economic exploitation to discrimination at various levels.   Basically be it any sort of revolution it starts at an intellectual level. While the non-dogmatic and open-ended character of a tradition does ease the problems of modernization, especially in the initial stages, the same tradition must be able to maintain social   order. Political stability is one of the basic conditions for sustained development.  Such stability stems from shared value system emanating usually from religion in most traditional societies. The value system engenders social consensus and makes political stability possible. A well-ordered society is as important a consideration as economic resources before the consideration of any investment company. Since modernization is essentially a vocational civilization, it presupposes discipline and work culture. Connections between literate culture and modernity are obvious, but often ignored in development literature. Industry runs on oil but modernity operates on the basis of literacy as a minimum requirement. In due course high literate cultures flourished in societies where world religions had penetrated. This is where the transformation has its base culture too is a dynamic term it keeps changing for the better and the cultures which resist change are blown away with the Wind of Revolution and a new modified culture sets in . Thus the cultural preconditions of a revolution are exigencial necessity by which modernization began in leading Asian societies , instrumental utility that drives societies towards industrialization that can produce power , plenty and progress and elective affinity refers to the way in which the members of a society easily accept those changes or apparently new ideas which have echoed in their past experiences. 3 Revolutions and revolts in general are connected in some way or other with direct, obvious, physical discomfort, especially hunger, and possibly lack of clothing and fuel. Not that this is the cause of revolutions; the causes are quite different. A match will cause an explosion in a powder magazine, but not in a tank of water; and similarly a famine will bring about a revolution in a society where the underlying conditions are such as to favor the spread of such ideas and where other proper circumstances are present. Now, all such matters as lack of nutrition and lack of heat are dependent in great degree on the climate. In a cold country, a severe winter is directly a cause of physical discomfort; people freeze in such weather. Further, the early frosts preceding a cold winter lessen the crop, transportation becomes difficult, and generally a famine is more likely to result in such a year. In a warm country, a similar result occurs when the summer is excessively hot, the heat parching and drying the crops so that food is scarce can at one stage lead to a revolution . When people are involved in struggle, even for limited goals, this causes them to question wider issues, and become more open to new and radical ideas. Aristotle rightly said that â€Å" Revolutions are not about trifles , but spring from trifles.† The consequences of a revolution can have a wide range starting from discontent in some to contentment in majority , from undemocratic to a democratic consensus from efforts to life sacrifices and from a smaller to a wider horizon in life . The revolution is a median point this side of spontaneity against the prospect of waiting for the revolution to create itself according to Lenin. Thus history itself heals no wounds, history itself is not an autonomous abstract process, but is the result of labor in any sense: intellectual, manual, or evolutionary. Bibliography 1 . http://wwwen.wikipedia.org/wiki/Revoulutions Lenin’s theory Aristotle’s theory

Lenin Followed Marxism, Stalin Did Not Essay -- Lenin vs Stalin Essays

Marxism was defined by a man named Karl Marx and his associate Fredrich Engels. Basically, Marxism is defined as a conflict theory, as Marx said that society is separated by a conflict between the rich and the poor. Today, when one thinks about Marx’s philosophy, he is often tied as an enemy to Capitalism due to his ties to Communism. Although he did layout the foundry to Communism as we know it, he never saw it to be how it is today. He saw it as a way for social egalitarianism; Equality for the poor and rich (the Proletariat and Bourgeoisie); a classless society. He wanted to the big businesses and factories not to be owned by one man or company as in capitalism, but to be owned by everyone. A concept he called Collective Ownership. He also defined a state of everyone being equal in a classless society to be called â€Å"communism†. He saw the system to be set into making the rich richer and the poor poorer. He believed that some members of the Proletariat will eventually take notice of this through means of education. He believed that this change can only be made through the means of revolution and revolution only. Vladimir Lenin or full name Vladimir IIyich Ulyanov was born on April 22, 1870 in the Russian Town of Simbirsk. Lenin’s Revolutionary ideas sparked up only when confronted with the death of his brother, which was executed for plotting to kill Tsar Alexander III. He studied Law as well as the revolutionary ideas of Karl Marx. Lenin eventually came up to be the leader of the Bolsheviks, the majority of the split half of the Russian Social Democratic Labour Party. In 1917, the Russian Revolution toppled the Tsarist government. Lenin and was quick to make peace with the Germans. In the meantime a group of people c... ...ven without themselves discussing so. As Trotsky was not afraid of speaking out to Lenin, this made Stalin’s attacks both successful and easy, But he often referred to himself as the â€Å"perfect student of Lenin†. Stalinism was a concept based off of â€Å"socialism in one country" which demonstrated was an anti-Leninism approach, so an anti-Marxist. In all, Stalin did not allow for creations of the democratic dictatorship to take place through the dictatorship of the proletariat. Stalin made the proletariat to side with the bourgeoisie which in history ended in a complete disaster, so thus completely rejected ideas that of Leninism and therefore that of Marxism. Works Cited Studies in East European Thought, Vol. 52, No. 4 (Dec., 2000), pp. 259-308 http://www.sparknotes.com/biography/lenin/summary.html http://www.sparknotes.com/biography/stalin/summary.html

How does Macbeth change between Act one scene three and act three scene one Essay

Shakespeare is definitely the most influential writer of all English literature and the author of many comedies, history plays, poems and tragedies. Shakespeare’s shortest and bloodiest tragedy was Macbeth. It is a dark tragedy that tells of ambition and guilt in a background of violence and supernatural. It has been described as â€Å"not Shakespeare’s most complex play, but †¦certainly one of his most powerful and emotionally intense†1. It tells the story of a man that changes from a noble warrior to a murderer and a cruel ‘abhorred tyrant’. In this essay I will analyse how Macbeth changes through the play and who is to blame for his changes. It is very important to state that Drama plays are usually created to be performed on stage and seldom created to be read. There is a great difference between reading a play and watching it performed; the performed play is performed the way the director and the actors themselves imagine the characters and the scenes. Hence we get a good idea of what characters are like. On the other hand, when reading a play, we have no description of the characters or places available and therefore we have to recreate the characters in our heads, only using the stage directions and the dialogue of the characters -the rest is up to our vivid imagination. The stage directions are a vital thing in understanding the characters, their emotions and of course in understanding the whole play. The opening of this play is very short but very meaningful-however the stage directions give us our fill of details: the place of the action, the mood and weather conditions and the characters that are present in this scene. Further understanding follows as we start reading the play. The weather in the first scene is hostile to men; the ‘fog and filthy air’ suggests unusual darkness but it also tells us a lot about the play as a whole. We understand that the play will be filled by lies, betrayal and unclearness. Additionally we meet the ‘weird sisters’ talking about a battle being ‘lost and won’. The quotations ‘ the battle is lost and won’ and ‘ Fair is foul and foul is fair’ chanted by the witches during Act 1 scene 1 are considered to be curious paradoxes since their words contradict themselves. Furthermore Macbeth’s personality will contradict itself during the play also as he starts off as a noble warrior and ends up as a cruel tyrant. This very first scene is on the whole a prologue of the evil present throughout the play, evil that is somehow connected to Macbeth from the very beginning. In the next scene we are give a lot of valuable knowledge about Macbeth, although he is not yet present on the scene. We learn that he was a ‘good and hardy soldier’, was called ‘brave’ by the captain and ‘valiant cousin, worthy gentleman’ by Duncan the king of Scotland. After hearing all this praise we expect Macbeth to be a noble warrior and a loyal subject to the king. However we are still knowledgeable that the three evil witches present in the first scene were somehow connected to Macbeth. The first time he meets the witches (Act I Scene 3) he is with Banquo who is amused by them. He asks them if they are really women since he exclaims that their ‘beards forbid me to interpret that you are so’. The witches hail Macbeth as thane of Glamis and as thane of Cawdor and finally they say that Macbeth is fated to be king of Scotland one day. Perturbed, frightened and amazed, Macbeth asks the witches for more information but they were now predicting Banquo’s future and declaring that he is somehow â€Å"lesser than Macbeth, and greater,† and â€Å"not so happy, yet much happier†. Then they state that he will never be king but that his children will rule Scotland. Macbeth tries to make the witches explain what they meant by calling him thane of Cawdor, but they disappear as quickly as they came leaving him in total confusion. The paradox appears once more since Banquo is clearly aware of the witches’ nature while Macbeth, only focused on their promises, forgets about the other, more important details; Banquo realizes that the witches are ‘ foul’ while Macbeth still believes the witches are ‘fair’ due to all the good they have predicted him. As an audience we can judge the witches better than Macbeth can. We know from act 1 scene 2 that Macbeth was going to be declared ‘thane of Cawdor’ because of his courage and not because of their evil magic. In act 1 scene 2 we find out that the thane of Cawdor was a villain that betrayed Duncan and therefore was executed. After his execution, noble Macbeth received this title, the title of a previous villain. This could be interpreted as a clue that Shakespeare is giving his audience that Macbeth might have the same fate as the previous Thane. It would be hard for an ambitious and noble soldier, such as Macbeth, to resist the temptation of killing Duncan, and becoming king himself, once he has such a high position. The witches appear to have washed Macbeth’s brain since soon after the meeting with them; Macbeth admits that he has some ‘horrible imaginings’ and he says the word ‘murder’ to himself. In only one scene Macbeth has already changed completely and already has in mind ‘black and deep desires’ -the killing of his king. This first change is due to the witches’ prophecy combined with his fierce ambition and we realize that the predictions please his hungry-for-power soul. Shakespeare emphasizes the terrible effects of ambition on his noble character, Macbeth. On the other hand, Macbeth remains an honest and loyal subject to his beloved wife. He sends her a letter explaining everything that happened. This is an important proof of loyalty and devotion to his subjects, weakened ever since he met the evil witches. Shakespeare presents Lady Macbeth as ruthless and evil, a woman who is ready to give away her soul in order to reach her goal. She prepared her mind for killing the king right after reading her husband’s letter and to help her do so, she calls evil spirits to dehumanize and defeminise her. She sees Macbeth’s kindness as a crucial weakness which might be the doom of their rise to the throne of Scotland. In act 1 scene 7 Macbeth is wrestling with his conscience because he admires and respects Duncan a lot and can not bring himself to kill him. He speaks in a soliloquy explaining the audience all the duties he owes Duncan: ‘ he’s here in double trust:/first, as I am his kinsman and his subject’ and ‘ as his host /who should against his murderer shut the door/ not bear the knife myself.’ But even if Macbeth was not a host and a kinsman, killing the king would still be an unforgivable sin and he admits that the only reason for committing this horrible murder, his ambition was now not enough . The imagery in his speech ( act I scene 7 lines 1-28) is dark. We hear of ‘bloody instructions,’ ‘deep damnation,’ and a ‘poisoned chalice’. This suggests that Macbeth is aware of the seriousness of his crime. At this point Macbeth has already won a victory over himself and is prepared to give up but his ruthless wife would not let him. She asks him ‘was the hope drunk/wherein you dress’d yourself? †¦and wakes it now to look so green and pale†¦Ã¢â‚¬â„¢ She’s shocked that he wants to give up and she asks him if his hope had a hangover. Lady Macbeth’s worst fears have come true and Macbeth can’t commit the terrible crime. She said in her first soliloquy that ‘I do fear thy nature, / it is too full o’th’milk of human kindness/ to catch the nearest way.’ She knows her husband very well and she is aware of his great ambitions but she also knows how honorable he is. She knows very well that he will not want to ‘ catch the nearest way’, murder. However she’s not prepared to give up! To persuade him she calls him a coward and declares that she would rather kill her own child than break a promise as he has done. Her main argument is that Macbeth has to prove his manhood in her eyes. Lady Macbeth does not bother to contemplate failure and Macbeth is encouraged by her enthusiasm. In this scene we can see that Macbeth was not a bad person. His only fault is that he lacks strength of character and lady Macbeth uses this fault to her advantage. After the murder of Duncan Macbeth is horrified but lady Macbeth is only worried about destroying the evidence. Here we can see the difference between the two people. Macbeth feels guilty but Lady Macbeth is proud of him! She shows her good side in this scene when she confesses that she could not kill Duncan herself because he reassembled ‘my father as he slept’. However we are terrified by her evilness when she says ‘a little water clears us of this deed’. This is the hardest time for Lady Macbeth and her husband because they have to pretend that they are shocked and hurt when Macduff finds the dead body of Duncan. Because of the stress Macbeth manages to awaken the suspicion of Banquo and Macduff. From act 1 scene 3, the first scene when we meet Macbeth, he has suffered some serious character mutations. In the first scene he is described as a noble warrior and he’s prized for his courage and loyalty to King Duncan. However by the end of act 3 scene 1 he has killed his king and is planning to kill his best friend and his son in order to have Scotland’s throne for himself. However there are causes for his changes. As far as I am concerned the witches are partially responsible because they fooled Macbeth with their prophecies. On the other hand they are not to blame for the fact that Macbeth believed in their predictions. Banquo was with Macbeth the first time he met the witches but he did not fall in their trap. Thus Macbeth’s ambition is mostly to blame for his change since had it not existed in the first place none of these terrible deeds would have happened. As I explained Lady Macbeth is also greatly responsible fro her husband’s actions. She is the one who persuaded him too kill the king when he was ready to give up. She made Macbeth want to prove himself a man in her eyes by killing the king and rising to the throne himself. Despite what he has done, Macbeth is a good man. He proves this before and after the murder of Duncan. After the murder he feels very guilty and realizes that he has committed a terrible crime. However Shakespeare shows us how Macbeth becomes hardened to his crimes and yet the guilt and fears bring him imaginings. Another proof that he feels guilty for his actions is at the end of act 3 scene 1 when he talks to the murderers. He tries to show them that he is a good king and he tries to make them think that Banquo is their enemy, in order to get the burden of the deaths off his own soul. In conclusion Macbeth has changed from a noble warrior to a murderer due to his ambition, his lack of character and of course the persuasion of his wife. The message Shakespeare tries to convey to his audience is that ambition is the doom of the Victorian and modern society, and will always manage to end lives of good and innocent people. The quotations ‘ the battle is lost and won’ and ‘ Fair is foul and foul is fair’ chanted by the witches during Act 1 scene 1 are considered to be paradoxes since their words contradict themselves; a concept that can be easily applied about the perception of Macbeth’s character and his actual personality during the play. During Act 1 scene 2 , he is described by the Captain and King Duncan to be a ‘ worthy gentleman’ and ‘valiant’- adjectives which lead the audience to believe that Macbeth is a loyal warrior and a very correct person; while in Act 1 scene 3 ( when he officially steps into the play) he proves to be easily manipulated and swayed by the prospect of power after the witches exclaim their prophecies and disappear. His erroneous judgment, which eventually leads to his downfall and the mutation in his personality, is further displayed since Banquo is clearly aware of the witches’ nature while Macbeth, only focused on their promises, looses focus over the other , more important details; banquo realizes that the witches are ‘ foul’ while Macbeth still mistakenly believes the witches are ‘fair’ due to all the good they have brought upon him.

Images of Beauty Essay

Beauty is among all of us, both women and men yet women and men are looked upon differently, causing a negative impact on themselves and society, targeting the young generations that can be very harmful to them emotionally and psychically. In the images of beauty, when men and women are promoted in magazines, movies, billboards and many other different kinds of medians, we all see those images differently depending how we want ourselves to be as. The media played a powerful role in our society influencing and using the models attractiveness and body image to catch the people’s attention. In doing that, media had successfully bombarded the young children’s minds with images of skinny and muscular models that lead to negative consequences such as body dissatisfaction, emotional feelings and sexual relations. Body dissatisfaction is a huge issue among adolescent men and women that can cause severe health problems by starving themselves and allowing them to do things that will harm their body such as taking drugs or getting a plastic surgery. If someone has a poor body image, he or she would most likely try to do anything or any method to change the looks of its body, even if it means restricting food or taking potentially harmful substances. For a woman, they will think that their body is too heavy and as for men, their thoughts are divided into two parts: overweight and underweight. For example, what is actually considered an ideal body for a man is when they have a low body fat, lots of muscles, narrow waist, large shoulders, and body with a V-shaped torso. When another man sees this kind of image, they will say that this is the kind of body they want to have. This kind of negative influence can encourage, especially the young teenagers and adults to starve themselves, take diet pills and by doing that it can cause anorexia, a type of eating disorder or many other types of health problems. For example, when a children look at the models they might think that the only way to look like them is to go on a diet. Although I may have to agree that it is the easy way to become thin, but knowing that it can cause many harms to the body itself. Even though exercise is much harder and takes longer to practices, but it provides many varieties of benefits. Diet pills is also another fast and easy way to manage their weight; however, diet pills also contain diuretics or stimulants, which can cause sleeping problems, seizures, high blood pressure and more.In addition, when men and women are dissatisfied with their body and starts doing all sorts of stuff that causes health problems, they then starts to feel depressed and have low self-esteem. An unhealthy body may increase the changes in an individual’s behavior and attitude. This can also allow them to experience in the state of anger and anxiety due to the fact that they are not satisfied with size and shape of their body. Furthermore, the young teens regarding the entertainment media as the number one source of information about sexuality and sexual health, allowing easy access for children at a young age to be engage into sexual relations. Being open about sex and how they talk to their girlfriends or boyfriends, it is largely because of what they see, hear and learn.

Research for Shakespeare Essay Example

Research for Shakespeare Essay Example Research for Shakespeare Essay Research for Shakespeare Essay Research for Shakespeare Evans, Robert . Culture and Society in Shakespearean Day. New York, NY: Checkmate books, 2012. Print. Summed Up Research What Was The Religious Climate during the Renaissance? Roman Catholicism was the most popular and widespread religion during the renaissance, mostly in England. On the suburbs of the main citys where extents of the catholic religion. Although, many people in England were far more serious and committed Protestants. The Roman Catholic Church broke during the period due to many of reasons, including political conflict and then by doctrinal differences. Another break in the Roman Catholicism is when King Henry VIII wanted to divorce his wife, and the pope did not allow it, so King Henry VIII abolished the authority of the pope, abolished Catholic monasteries and other institutions and started his own Anglican church. In addition, the red songs are a very intriguing section of the culture down in the sanest setting of New MÂ ©OIC. How did the Religious Climate affect the way Shakespeare presented plays? Religion did affect the way Shakespeare presented plays he did mirror the huge outbreak when Henry VIII started his own hurt into his plays. PAGE 67 More details Guru, Andrew, The Theater in Shakespearean Time, in Dictionary of Literary Biography, Volume 62: Elizabethan Dramatists, Gale, 1987, up. 387-405. EXPLORING Shakespeare. Online Edition. Gale, 2003. Worded, Blair. Shakespeare and Politics. New York: Cambridge UP, 2004. 22-43. Print. How did the politically climate affect the ways Shakespeare presented his plays? During the time, the political climate was not that big of a deal, England was for the most part politically stable throughout Shakespearean life. Although when Queen

Remember the Tricolon

Remember the Tricolon Remember the Tricolon Remember the Tricolon By Maeve Maddox A tricolon is a rhetorical device that employs a series of three parallel words, phrases, or clauses. The word derives from Greek tri (â€Å"three†) + colon (â€Å"section of a sentence†). The plural of tricolon is tricola. Julius Caesar’s famous â€Å"Veni, vidi, vici† is a tricolon consisting of three verbs. The tricolon is phrased in ascending order, culminating with the most important action: â€Å"I came, I saw, [and] I conquered.† Churchill’s famous line in praise of the Royal Air Force repeats a â€Å"so† phrase: â€Å"Never in the field of human conflict was so much owed by so many to so few. Phrased in descending order or with an unexpected combination of words, a tricolon can be used for humorous effect, as in this quotation ascribed to Dorothy Parker: â€Å"I require three things in a man. He must be handsome, ruthless and stupid.† Tricola are at work in the answers to these two questions: How do you get to Carnegie Hall? - Practice, practice, practice. What are the three things that matter in property? - Location, location, location. Quotations that remain in the memory long after one’s school days often contain tricola: Friends, Romans, countrymen, lend me your ears. Life, Liberty and the pursuit of Happiness of the people, by the people, for the people Give me your tired, your poor, your huddled masses yearning to breathe free. Many of our idioms, clichà ©s, and fossilized legal phrases take the form of tricola: Every Tom, Dick and Harry Lock, stock, and barrel Wine, women, and song Do you swear to tell the truth, the whole truth and nothing but the truth? Advertisers and PR agents understand the power of the tricola: Power, beauty, and soul (Aston Martin) Keeps going and going and going. (Energizer) Gracespacepace. (Jaguar) Snap! Crackle! Pop! (Rice Krispies) Buy it. Sell it. Love it. (Ebay) Thinner, lighter, and faster. (iPad2) Stop, Look, and Listen (Traffic safety slogan) Drop, Cover, and Hold On (Earthquake/tornado safety slogan) One of the most useful aspects of this rhetorical device is its effectiveness in embedding a thought in the memory. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in SAt Your DisposalSupervise vs. Monitor

Vera brittain Essay Example | Topics and Well Written Essays - 1000 words

Vera brittain - Essay Example nding, hearts full of love and the life that refuses all sorts of conflicts that create walls between beautiful human relationships—enough, these alone are enough! How long will it take for humanity to realize this only alternative, to establish and enjoy the peace process on permanent basis! Ask Vera Brittain! She tells you everything about the tragedies of war and the value of peace, having gone through the harrowing experiences in the First World War. This novelist and poet, was born in 1893, in Newcastle under Lyme, England. She recalls in her book, â€Å"and I still remember seeing, at a very early age, alarming glimpses through a train window, of the pot-blank furnaces flaming angrily against a black winter sky.†(p.18)-- They say, the coming events cast their shadows before! Were the glowing flames the indicators, to the devastating ‘fire’ that engulfed most part of the Western world in World War I and II and the internal ‘fire’ that she carried for life in her heart! â€Å"Brutal force has not won anything durable!† was the final observation of Adolph Hitler, with who fighting wars and inflicting untold miseries on the people was kindergarten stuff, during his heydays. Vera has a world of caution for the younger generation—war is not the glorious adventure many young men think it to be! To be a woman has always been difficult in any society all over the world, but to be an ambitious woman is double tragedy for that individual. For, social restrictions will not let her personality bloom! Vera was born in 1893, and life was much more difficult for a woman 120 years ago, than what it is today. Being a female was a handicap, and Vera envied the status of her younger brother, who enjoyed life without restrictions. The year 1913, changed the course of her life entirely. She was accepted to study at Somerville College Oxford, no mean achievement in that era! Destiny played its part; she met her brother’s school friend Roland Leighton, to fall in love

Molly Spotted Elk Research Paper Example | Topics and Well Written Essays - 1000 words

Molly Spotted Elk - Research Paper Example It is therefore believed that Molly Spotted Elk’s life was â€Å"a trail of tears† or a life of sadness and pain. Childhood Molly Spotted Elk was always believed as a â€Å"remarkable person in any light†3 just like what a former director of the Penobscot Nation Museum thought of her. Moreover, the same director thought of her life as â€Å"one of the most amazing unknown lives of any modern American woman,†4 despite the fact that she must have lived a sad life made up of several challenges. The struggle of Molly Spotted Elk must have begun early in childhood. Molly was born on Indian Island, Maine on November 17, 1903 as Mary Alice. Her mother, Philomena Solis Nelson, was a Maliseet Indian and one of the most prominent basket makers of her day. On the other hand, her father, Horace Nelson, was then a future governor of the Penobscot Nation, and was the first member of that Indian nation to go to Dartmouth College. Moreover, Molly’s grandfather had once been a chief of the Maliseet tribe in Canada5. As a child, Molly was different from her seven younger brothers and sisters for she took a great interest in learning traditional dances when she was only 13 years old. She did this in order to financially support her family6. It could have therefore been that at this time, Molly must suffered greatly from having to work for her family at such a young age. Moreover, Molly’s suffering was also evident when she scrubbed floors at night in order to be able to study anthropology during the day. She did this after entering the University of Pennsylvania without having enough money to pay for her tuition7. Moreover, she struggled to make both ends meet for her and for her family as well because she even had to send money to her family from her scrubbing work aside from having to pay for her tuition fee. In fact, â€Å"[Molly] was hungry and she needed to [perform to survive]†8 just like all Penobscot people, who themselves had to work hard and struggle. This must have been difficult for Molly herself considering the fact that she was not only a working student but also that she was a Native American Indian. Career as a Dancer When Molly was a dancer for the vaudeville troupe of the famous rodeo named Tex, she was a dancing sensation everywhere she went. However, although she was, as her family remembered, â€Å"a happy and completely free spirit†9, Molly danced even â€Å"topless†10. This must have been exciting even for her but it does not change the fact that a woman who dances topless does not care much about her image and reputation. Molly must have therefore suffered much at this point in her life. Career as an Actress In 1928, Molly Spotted Elk’s friendship with a Hollywood producer made her star in â€Å"The Silent Enemy,† one of Paramount Pictures’ last silent movies. Molly played the role of Neewa, the daughter of the tribal chief. In the movie, she was amon g the Ojibwa Indians who struggled against hunger, which was the silent enemy of the Indian people before the coming of the white man. The problem was that Molly had to endure the harshness and cold of the Canadian weather in the process. To make matters worse, the movie was not a success at all11. Life in Europe After the failure of â€Å"The Silent Enemy,† Molly went to Europe briefly to dance in front of the Old World Royalty, which included

Enzymes Essay Example | Topics and Well Written Essays - 3000 words

Enzymes - Essay Example Then we will utilize acquired information to examine a given experiment. type of organic molecule that contained gene makeup in biological existence (pg. 50, Barrick, Scientific American). DNA seemed to be an evolved trend later down the centuries. DNA now possesses all information concerning the constructs of the human body, including the structure of enzymes. Enzymes In comparison to DNA, RNA differs in nucleic acid component such as To understand the process of creating enzyme RNA proliferation, we have to explore how they are produced and pinpoint theirpurpose in modern cells. The process commences when RNA polymerase, an enzyme, attaches to DNA strands and copies portions of it. RNA polymerase unwinds and opens the double stranded DNA and reads the nucleotides and matched them up with composite nucleotides that fit. After transcription is done, the messenger RNA (mRNA) is released and capped on each side of the strand to prevent the enzymes outside the nucleus from disintegrating it. These mRNA are photocopies of the DNA. Now when the strand reaches outside, it is quickly read by ribosomes. Ribosomes are composed of ribosomal RNA (rRNA) that essentially deals with the synthesis of proteins. The ribosomes read the nucleotides assembled in sets of three called codons. Each codon sequence has a specific amino acid it pairs up with. Each amino acid is distributed tRNA or transfer RNA. After each codon is translated, the appropriated amino acid are assembled in the order of the codons on the mRNA and fused to together through the process of dehydration synthesis. Then that protein will leave the ribosome while the mRNA disintegrates for its extended exposure to the catalytic enzymes outside the nucleus. The components of the disintegrated mRNA are recycled. That protein can be an enzyme fit for meta bolic activity. For a catalytic activity, the molecules at the beginning of the process are called substrates, and the enzyme breaks them down into different molecules, the products. Almost all processes in the cell need enzymes in order to occur at significant rates. Since enzymes are extremely selective for their substrates and speed up only a few reactions from among many possibilities, the set of enzymes made in a cell determines which metabolic pathways occur in that cell. Enzymes work by lowering the activation energy for a reaction, thus dramatically increasing the

Brand Extensions In An FMCG Sector

Brand Extensions In An FMCG Sector Brand Extensions are a vital element for a business and it has become a very common practice for the companies, especially in the FMCG sector to grow in its sales and profit targets. Although, how much ever advantages brand extension possesses, it can still be of major risks in terms of brand dilution and its equity (Loken John, 1993). Understanding the consumers better is what adds of significant value or if not could lead to major failures. Brand owners or managers need to have a very thorough and holistic approach in this without damaging their brand image and equity built over the years. The purpose of this article is to find how Indian customers evaluate brand extensions within an FMCG context; How significantly different are they in respect of evaluations of their competitors around the world? Most significantly how well does the present literature on the topic of brand evaluations of brand extensions fit within the context of Indian consumers? As launching a new product takes considerable amount of time and money, companies are adopting brand extension strategy in order for them to achieve growth. Major FMCG (Fast moving consumer goods) companies like Unilever and P G, the use of brand extension is quite common as they concentrate on big brand names in order to generate sales. The logic of brand extension is that the brands value to consumers reduces the cost of market launch by gaining readier acceptance than creation of a new brand (Barwise Robertson, 1992, pp.277). The key reason for choosing this topic is to know how Indian consumers evaluate brand extensions in an FMCG context. This is relevant seeing the significant economic growth the country is experiencing even when other nations are struggling to recover from the global economic downturn. Furthermore, Indias economic growth is projected to reach 10% in couple of years and expected to beat China in the next four years (The Hindu, Business Line.com). 1.2 Motivation for choice for this topic Customer based brand equity occurs when the customer is familiar with the brand and holds some favourable, strong and unique brand associations in memory (Keller, 1993, pp.02). If a company chooses a wrong category of extension, then it can lead to a negative image of the parent brand. Lack of communication for promoting a new product can devaluate the Brand Equity as the wrong criteria of category extensions can create the perception of diminishment in the value of the brand. This article explores to find out as to which brands are more likely to succeed as brand extensions into new categories within the Indian packaged consumer goods environment. This could be better understood by understanding if certain established Indian FMCG brands be extended into other FMCG categories that they do not currently compete more successfully than newer brands? How do Indian customers actually seek to evaluate brand extensions and does this differ from greater literature covered in this topic? Introduction Across the globe, many companies are stretching the brand across different product areas to gain confidence to customers. In the UK a very prominent example is the Virgin group. With one single brand Virgin, the founder and CEO of the group, Richard Branson and his team have introduced and promoted so many diverse kinds of products, starting from airlines to mobile phone to Virgin Active. Since the start of the Virgin group in 1970s, Virgin has at the moment over 200 companies under its belt (Virgin.com). The success behind all this rapid expansion of the company according to its CEO is simply by its brand extension strategy. This article focuses influences on the type of brand on customer perception of the proposed brand extension and how distant each particular brand can be extended. A large percentage of brand extensions like the Virgin Cola end up as major failures. This has a very high influence in harming the reputation of the brand as well. To summarise this article discusses both on a existing literature on the topic and to know how Indian customers evaluate brand extensions? 2.1 Strategic framework of Brand Extensions Due to an ever increasing competition, brand marketers seek to achieve growth while reducing the cost of both new product introduction and the risk of new product failure (Swaminathan et al., 2001). Usually well managed brand extensions, cannot only help in reinforcing brand meaning but can also help to build up brand equity. However, a concern for many managers is its failure in the same way as how new products fail in the market. With the global recession recovering at a very slow rate, all kinds of luxury goods have been going on sale at very low prices. Prada is an example where there has been a tremendous decrease in its appeal in recent years. Although its runaway couture is pretty well made, but it bags are just another way to make money out of its brand name. These bags are not being sold for nearly more than half the price of its selling value. Due to the brand equity held by major brands, many risk not to extend their brands into new categories, mainly due to the equity held by these brands. Like that of Prada, many companies seek to launch into new brand names often failing in the process. There are another group that leap in without even understanding what exactly the customer wants and leading to a very high risk if they can be successful in their approach or not. New product launch criteria will require a very careful thought as to which and how the branding strategy needs to be applied, with which a new brand could be launched successfully. Furthermore, in the market today, the centre of attention among brand managers is rapidly moving towards leveraging those brands in their existing portfolio of branded products. 2.2 Key Objective of Investigation This article investigates on how consumers view the stretchability of existing Indian FMCG brands across multiple product categories. Can established and emerging Indian FMCG brands be extended successfully into new product categories, not related to the core brand? 2.3 Dissertation Structure The basic structure of this dissertation is as outlined below in the diagram:- Introduction Literature Review Methodology Findings and Discussion Conclusions, Recommendations Further Research References Appendix 2.4 Limitations This article is limited to investigating whether there is coherence between the recommendations in the literature and the findings from the research on how the consumers evaluate brand extensions in the Indian FMCG environment. Literature Review 3.1 The Objective of the literature review The main objective will be to understand in greater depth the key drivers that impact upon brand extension acceptance or non-acceptance in a new product category, the dilution/improvement of the brand image due to new extension and the effect that congruent and incongruent brand extensions have on customers perceptions of the core brand (Thorbjà ¸rnsen, 2005). Furthermore, a critical evaluation of previous works, in order to find a thorough consistency of thought on this topic. In this way, the reader can get a theory base pertaining to my literature review. According to Hofstee (2006), a good literature review shows:- The author is aware of what is going on the field There is a theory base on what the author intends doing How the authors work fits in with what has been already done in the past The work has a significant value This work will lead to a new knowledge 3.2 An Introduction to Brand Extension Brand Extension is the use of established brand names to enter completely new product categories (Aaker Keller 1990). It is the most frequently used branding strategy in business reality (Và ¶lckner Sattler 2006). In contrast Kotler, 1991 states that a brand extension strategy is any effort to extend a successful brand name to launch new or modified products or lines. Brand extension strategy can help companies leverage on its existing brand equity both within and the original category of products. Although, the profitability of brand extensions is not guaranteed, due to the high failure rate of 80% FMCGs (Mahajan et al,.2000 and Và ¶lckner Sattler, 2006). Kim, 2003 states that there are two broadly classified extension strategies namely:- Line Extension: A new Product within a current product category; Category Extension: A new product in a different product category, currently served by the parent brand; Close Extension/ Remote Extension: Distance of extension from the parent brands is uniquely and strongly associated. Tauber, 1981 states:- Franchise Extensions: To explain the phenomenon of leveraging the existing brands into new categories. Although all the above discussed extensions are quite clear in theory, the limits are much less clear in practice. For Example: Diet Pepsi could be placed in a new, narrower category of diet drinks, colas or carbonated soft drinks etc. Tauber, 1988 lists the below 7 types of brand extensions, a company should adopt:- Same Product in different form: When the company changes the form of the product from the original parent product; Example: Snickers Ice-Cream Bar or Mars Chocolate Thick Shake. Distinctive taste/ ingredient/ component in the new item: When a brand owns a flavour, ingredient or a component that the company owns and making it part of an item in a new category; Example: Kraft extended distinctive taste of Philadelphia into Philadelphia Cream Cheese Salad Dressing. Companion Products: Same brand extension of what the company actually makes; Example: Colgate Dental Tooth Paste with Colgate Tooth Brush. Same Customer Franchise: Here a brand extension represents a marketers efforts to sell something else to its customer base; Example: TATA extending its offering into consultancy, steel, automobiles, hotels, salt etc. Expertise: To offer extension in a category where consumers believe the company has skilled knowledge or skill; Example: Johnson and Johnson in baby oil, soap, baby bottles etc. Benefit/ Attribute/ Feature Owned: Many brands own a benefit or feature that can be extended; Example: Nivea Moisturising Cream, Shave Gel, Deodorants, Face Wash etc. Designer/Image Status: Using status or expertise in one area to strengthen offerings in another; Example: Giorgio Armani watches, spectacles, cosmetics etc. Co-branding is defined as pairing two or more branded products (constituent brands) to form a more sole and separate product (Park, et al., 1996). This has become increasingly evident in India and its FMCG market. The marketing of Gillette A3 Power Shaving equipment with Duracell batteries (both brands owned by Procter Gamble). Dabur, one of Indias leading FMCG companies have tied up with Disney consumer products by using the character Mickey Mouse to adorn Daburs Real brand jice and nectar packs. Indian Automobile giant Maruthi having partnership with Suzuki of Japan and Maruthi co-branding with Kenwood for its car stereos. Co-branding is the result of combining two brands to name a product and when evaluating that product, one has to consider overall fit between the brand pair and the product (Hadjicharalambous, 2006). Figure 3.1 represents the different types of brand extension classifications:- Figure 3.1: Typology of Brand Extensions (Hadjicharalambous, 2006) 3.3 Branding as a new Concept Shocker, et al., 1994 says that speed is an important element in building stronger brands as if not the competitors can leverage on similar technologies to duplicate similar products and identifies these criterias :- Harvesting the best customers:- Most innovative companies pick up customers who are more likely and willing to pay more; Occupying the mental corner stone:- Buyers keeping the option of selecting only few important brands over others; Developing a reputation for innovation:- Establishing a reputation of developing latest technology, part of brand equity and developing business customers; Shorter order fulfilment cycle:- GE uses a quick response programme using fast information technology, that lead to reducing inventory requirements by 200$; Mass Customization:- Permitting the brand manager to take advantage of market segmentation while controlling costs. Dell computer is the leader in this approach whereby all its products are made to order according to customer tastes. Keller (2001) states that building a strong brand has been main priority for many firms for financial rewards and suggests a Customer Based Brand Equity (CBBE) model to assist management in brand building steps which involves the following guidelines:- Establishing proper brand identity with proper breadth and depth of brand awareness Creating the appropriate brand meaning through strong, favourable and unique brand associations Eliciting, positive, accessible brand responses and Forging brand relationships with customers characterized by intense, active loyalty. Competitive Brand positioning especially during this current economic climate has become intense, when there are local brands competing with large multinationals to gain customer trust. According to Keller (2002) following are the five pitfalls to watch for:- Companies sometimes try to build brand awareness before establishing a clear brand position. For Example: Many dot-coms know this pitfall well as a number of them spent heavily on expensive television advertising without first being clear about what they were selling. Companies often promote attributes that consumers dont care about. For example: For years, companies that sold pain-killers claimed their brands were longer lasting than others. Eventually, they noticed that consumers wanted faster relief more than sustained relief. Companies sometimes invest too heavily in points of difference that can easily be copied. Positioning needs to keep competitors out, not draw them in as a brand that claims to be the cheapest or the hippest is likely to be leapfrogged. For Example: Fast food chains like Pizza Hut investing too heavily in their business, but unable to understand that what customers actually want is lower prices which the customers are able to get from non-recognised fast food outlets. Certain companies become so intent on responding to competition that they walk away from their established positions. For Example: General Mills used the insight that consumers viewed honey as more nutritious than sugar to successfully introduce the Honey Nut Cheerios product-line extension. A key competitor, Post decided to respond by repositioning its Sugar Crisp brand, changing the name to Golden Crisp and dropping the Sugar Bear character as spokesman. But the repositioned brand didnt attract enough new customers, and its market share was severely diminished. Companies may think they can reposition a brand, but this is nearly always difficult and sometimes impossible. For Example: Although Pepsi-Colas fresh, youthful appeal has been a key branding difference in its battle against Coca-Cola, the brand has strayed from this focus several times in the past two decades, perhaps contributing to some of its market share woes. Every attempt to reposition the brand has been followed by a retreat to the formers successful positioning. Care should be taken to see a brand is nurtured well before extending it so diversely in different categories. With the success of the core product in the short span, brand owners are tempted to extend its parent brand much sooner than done in the past. One such classic example is the Maggi brand launched in India in 1982 by Nestle India Ltd (NIL), the Indian subsidiary of global FMCG major, Nestle SA. NIL introduced a new category of instant noodles in Indian market called as Maggi Noodles. Due to the first mover advantage, NIL maintained its strong leadership in instant noodles category until the early 2000s. Furthermore, over the years Maggi brand was extended into soups, ketchups, sauces etc. Unfortunately, these product extensions were not as successful as the instant noodles. The failure of the extension into ketchup, soups suggests that the brand owners have been too quick in their philosophy that sufficient equity was built by their core brand (Maggi Noodles) for the transfer of positive effect to occur. Core Brand: Noodles Sauce Extension Soup Extension Successful Un-Successful Figure 3.2: Maggi Noodles Brand Extension Evolution 3.4 Brand Extensions in framework Tauber, 1981 suggested a growth matrix that differentiated brand extensions from other new product forms. This was done by viewing opportunity from the viewpoint of the brand owner. Following figure represents the different types of opportunities characterized according to whether they are in a product category new to the company and if the brand name used is actually new or already familiar to the consumer (Tauber, 1981). Product Category New Existing New Brand Name Existing Figure 3.3: Growth Matrix (Tauber 1981) Given the fast phase of change taken place in brand extensions since 1981, the above growth matrix was no longer considered of adequate use to guide brand strategy. This is when Lane and Sutcliffe, 2006 proposed a Jigsaw Brand Matrix to extend the existing literature on brand portfolio strategy. He proposed additional four options and five additional strategic categories (Figure 3.4) as illustrated below:- Figure 3.4: Jigsaw Brand Matrix (Lane Sutcliffe 2006) The four additional growth options as described by Lane and Sutcliffe, 2006 are as follows:- Piggybacking: When products enter a new category with a related brand name, then this is being used as a related brand name to launch new products For Example: Figure 3.5 shows Parle-G, Indias leading biscuit manufacturer attempting to enter the confectionary and snack market with Kisme Toffee bar and Poppins. Figure 3.5: Parle-G Piggybacking Strategy Associate brand: Here the product launch is related to a product category with a new brand name as the new product can work side by side with the parent in order to extend to new consumer segments. For Example: Below Figure shows an illustration by global beer supplier United Brweries extension from Beer into spirits, wines, vodka and in champagne to name a few. Figure 3.6: United Breweries (UB) Group Example of an Associate Brand Strategy Strength Extension: In order to capitalise and strengthen a parent brand, strategy of using an existing brand name to a related product category is being used. For Example: Below Figure illustrates Kissan Jam into Squeeze bottles of mango and in apple flavour. + Figure 3.7: Kissan Jams strength Extension Flanker: An established product having a related brand name fights for a fixed position within its parent category. For Example: In India, Hindustan Unilever Limited are masters in developing flanker brands and often have three or more products under the same brand name, targeted at different consumer segments as with the Surf brand. Figure 3.8: Hindustan Unilever Limited Flanker Extension Strategy with Surf Excel The other additional strategy directions are:- Matrix Branding: Here the brand and category extension are utilised without adopting a fully diversified or multi-branding category approach Diversified Branding: Dissimilar brands enter in a partly related or unrelated segment Elastic Branding: A broad range of related and non related product extensions centred around the core brand name Focus Branding: Use of existing core brand ad category to develop any product or service Multiple Branding: By focusing on the companys core brand category new brands are being focussed frequently. The Jigsaw Brand Matrix by Lane Sutcliffe, 2006 needs to be still verified across a different number of industries, although it is quite helpful for marketers in capturing branding strategy for extensions. However, the only disapproval is that this particular model doesnt address co-branding, which is widely used technique in the FMCG industries. 3.5 Advantages of Brand Extensions Brand Extensions enable firms to fill out their product lines, expand into related markets and increase revenue by licensing brand names for use in other product categories (Srinivastava, et al.,1998, pp.11). This has been supported by Smith Park, 1998 who demonstrates the positive impact of brand extensions have on the market share and advertising and proves on how brand extensions can lower significant costs. This is evident in the current economic downturn when firms try to extend their brands rather than venturing into new business. Volckner Sattler, 2006 provides an overview of conceptual framework (Figure 3.9) proposing that the success of a brand extension is influenced by direct effect of determinants, mediating effects and moderating effects. They determined the success of brand determinants into four groups namely:- Parent and Brand Characteristics; The extensions marketing context; The relationship between the Parent Brand and the extension product; The extensions product category characteristics. Figure 3.9: Overview of Conceptual Framework in Brand Extension (Volckner Sattler, 2006) Brand Equity too helps in the effectiveness of brand extensions as consumers who display trust and loyalty towards a brand are then willing to adopt brand extensions (Lassar et al.,1995) Research Design The objective of the research The objective of the research is to investigate the impact of similarity and dissimilarity between:- The original brands and the extension, Brand reputation, Core brand image, Brand dilution Effects of co-brands on the customer evaluations of brand extensions in the FMCG sector within the context of Indian environment Methodology The research method used during this stage will be of quantitative with questionnaires by use of face to face interviews. The main objective behind the methodology will be to measure the attitudes, beliefs and behaviours of respondents towards brand extension concepts The key steps being undertaken during this process will be as follows;- Checking all the possible ways to test my stated hypotheses Arriving at the exact optimum approach Drawing on a strict time-table for various research tasks Finalising the questionnaire Collection of data and structuring it into Excel and SPSS Finalising the questionnaire Analysis Conclusions and Recommendations Project Planning Schedule Work on the project is intended start in the first week of June 2010 and last a periods of sixteen weeks. Figure below gives a summary of how the project is intended to be carried out. It also shows the milestones to be achieved, the task management and the writing schedule as well. Task Duration June July August Sept. Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12 Wk 13 Wk 14 Wk 15 Wk 16 Detailed Literature Review 7 weeks Background to Questionnaire 2 weeks Familiarization with Methodology/Research Objectives 4 weeks Design of the Structure of Report 1 week Analysis of Hypothesis formulation 2 weeks Interviews and Data Acquisition 4 weeks Data Analysis and Conclusions 10 weeks FINAL WRITE UP Introduction/ Literature Review 3 weeks Surveys and Data Acquisitions 3 weeks Results, Discussions and Conclusion 4 weeks Abstract, Reference and Appendix 2 weeks Final Review 3 weeks Figure: Gantt chart showing Dissertation Planning Schedule Apart from the above schedule, regular meetings with my supervisor whenever necessary either personally or by email and keeping updated on my progress on a regular basis through draft, for review and feedback. Also, meetings as a group/individual will be attended to the deadlines as mentioned before by the supervisor.